EFFECT OF ADVERTISEMENTS ON CONSUMERS

Advertisements represent the golden jackpot that all business try hitting. They are able to grab attention between consumers, this increases a notion about the brand and helps in gaining popularity. Advertisements have been in action since a long time, and create interest among the buyers by generating product awareness. Companies all over the world spend a huge amount of money in advertisement just to keep their consumers interest over the product and attract more and more potential buyers.

Their main goal is to reach potential customers and influence their buying behavior, a consumer who is not interested in the product ends up buying it, the reason is attributed to the discount offers, the quality confirmations and durability affirmations that are portrayed in the advertisements, also the cognition memory that generates an impulse to purchase. They are the sole source of communication between a brand and its target audience. Advertising agencies study the psychological, emotional

and economical approach of a buyer and strategize in designing of the product ad.

Advertisements influence not only the consumers purchasing attitude, but also the brands market value. It is only possible to sustain in the market if the brand has an adequate sale. Brands also engage into taking cultural factors which are inherent into the market and situations and portray their products through them.

Social factors and peer pressure have also influenced the market. People tend to follow the trends and hence end up using the product/ service that the brand offers. For example: Social media is a trend nowadays and due to the compelling pressure, people consider it as a necessity to keep up with the trend. The outgrowing market and rapidly changing trends force the advertising firms and brands to strengthen their marketing operations and ensure better communication with the consumers